Lob and Comperemedia partnered to bring to you the insights on the state of direct mail marketing. We surveyed 150+ enterprise marketing leaders across the U.S. to shed new light on the approach, effectiveness, and best practices of modern direct mail marketers.
In this on-demand webinar, you will learn how to:
- Utilize hyper-personalization and trigger-based direct mail to significantly improve response rates
- Use direct mail to increase the ROI of your acquisition and retention omni-channel campaigns by 27%
- Increase time to value by 150% with automation and technology
Download the 2022 State of Direct Mail report or get connected with a Lob expert today to learn what’s new in direct mail, as well as the benefits of a modern, automated direct mail workflow.
Meet the Hosts
Research Lead:
Hannah Pucci
Director of Consulting, Primary Research, Comperemedia
Direct Mail Expert:
Summer Hahnlen
Senior Director, Direct Mail Expert in Residence, Lob
Moderator:
Kim Courvoisier
Director of Content, Lob
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